Will Cliff

Head of Franklyn Elite Sports

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Will heads up our Elite Sports division here at Franklyn after beginning his relationship with us as a client 5 years ago. Will is currently a professional rugby player and has amassed over 260 top flight games in a career spanning 16 years. He spent 14 years at Sale Sharks and is now in the twilight of his playing career.

Currently part time with Franklyn, Will, at some point will be with us full time when he decides to retire from rugby.

Will’s mission is to make sure all sports professionals have access to the proper advice on their finances throughout their career so they are in the best possible position at the point they step out of professional sport, as well as having continued support for their future.



Alongside playing rugby, Will has completed a business and leadership degree amongst other qualifications and built his own business, developing a huge professional network, both on and off the field, Will is well versed in the needs of sports professionals and ensuring that they are financially fit for the future.

In his spare time Will loves being active and outdoors, and spending time with his family and friends! Oh and the occasional Bach 95.

Franklyn Elite Sports is a trading name of Franklyn Financial Management Ltd.